Tuesday, October 4, 2016

What are you weraing this Diwali - part 1

Our favourite time of the year is here :D Diwali dinners and parties have begun. And festivities always call for bright colours and vintage jewelry. I chose to wear this yellow kurta paired with this Pure Ghee brocade sling. It's actually a smartphone sling which doubles up as a potli to keep your essentials. The dainty silk flowers add the festive touch while keeping me hands free. 

If a saree is too much of a hassle for you, pick out a lovely versatile kurta. I wore this Ajrakh kurta with a crinkled skirt to add to the festive vibe and give the salwars a break. I completed the look with a Pure Ghee gold gajra, my go-to accessory, and a one of a kind patch work clutch, again from Pure Ghee. 

Nothing beats the beauty of a traditional Indian handwork. If you're not one for heavy suits and sarees, pick out a simple embroidered piece. I wore this beautiful white Kurta with traditional Kashmiri tilla embroidery paired with a bright pink salwar. No more dressing up required ! Just my favourite gold Pure Ghee gajra and gajra potli and simple gold earrings. And like they say, simplicity is the ultimate sophistication. Find a similar Pure Ghee Potli here.

The red and black combination is classic. It's perfect for these nippy festive nights. I wore this red kurta with delicate ari embroidery paired with a kutchi black bandhani dupatta I bought when I was a student at NID. The look is completed with a polka-dotted gajra potli and a string of gold gajra in my hair, both from Pure Ghee. Combining different handwork techniques creates beautiful textures and a rich feel. Find a similar Pure Ghee Potli here

This green mashru silk kurta is perfect for how unpredictable the weather has become now. And while it's simple, the color is so beautiful and festive. I'm going to pair this with a yellow and ivory Benarasi dupatta and glam it up with a fucshia Pure Ghee Potli and a string of Pure Ghee ivory gajra. Let's not be matchy matchy! Let's have fun with colours!

A bright kurta with the right accessories can do the magic. A fuschia silk kurta paired with this happy Pure Ghee stole is going to be my pick for those easy-breezy Diwali get-togethers. The bright yellow Chanderi scarf is going to keep me hands-free without all the dupatta drama and the tassels will add that bohemian touch. Will finish the look with our limited edition, statement phulwari clutch. Find this clutch online here

Wednesday, September 21, 2016

Know your textile #3 Mashru - featuring the Mashru maroon Bucket bag

Gujarat is home to some brilliant weaves. One among this state’s textile offerings is the beautiful Mashru. It is believed this weave stemmed out of the rule of Muslim men not being allowed to wear silk. Mashru is made by interlacing silk and cotton yarns. Each silk yarn, which is used as the warp goes under one and above at least 5-8 or more cotton yarns thus making cotton the underside of the fabric and the top a shiny silk. Since the silk doesn’t touch the skin, the men were allowed to wear it. Mashru in Arabic means permitted and hence the name.
 At Pure Ghee Designs, we’ve used this gorgeous textile from Kutch to make these functional yet chic bucket bags. Travel like the nomads of Kutch may ☺
Available online here

Tuesday, September 20, 2016

Know your textile # 2 - Brocade - featuring Gajra Brocade potli

#KnowYourTextile #KnowYourPureGheeDesign #2 #Brocade
Definitely everyone’s top pick when it comes to festive wear. While weaving regular cloth involves a weft holding the warp threads together, Brocade has a supplementary weft along with the standard one to give that ornate look. That extra weft makes it look like the cloth is embroidered when it actually isn’t. Brocade is made on a draw loom with perforated cards that guide the design. And with the perfect hand-leg coordination on the loom you get an exquisite, elegant brocade. 

Our best-selling potlis, ideal for the festive season are made with brocade sourced from Benaras.
You can buy it online here

Sunday, September 18, 2016

Know your textile #1 - Ikat - featuring the Ikat wallet

#KnowYourTextile #KnowYourPureGheeDesign #1 #Ikat

Cherish those Ikat pieces you own, for there is a lot of hard work involved. What distinguishes Ikat is the dyeing of patterns with an elaborate resist dyeing process before the weaving is done. Bundles of warp threads are put on a frame following which, bindings to resist dye penetration are put on parts of the thread that form the motif. The threads are then carefully taken off, dyed, bindings taken off and then reframed. The process continues till you have the desired pattern and the threads are then put on a loom to weave. And that’s how you get an Ikat piece bathed in colorful patterns.
India has great diversity of Ikat weaving and the best comes from Andhra Pradesh, Gujarat and Orissa. 
This Pure Ghee wallet is made of heavy Ikat cotton sourced from AP. 
Simple, so Indian and so stylish!
Buy this online here

Monday, September 12, 2016

Pure Ghee launches it's new website

We are super excited to announce the launch of our website, www.puregheedesigns.com

A few clicks on the website and you’ll have your favorite Pure Ghee picks delivered to your doorstep.

There is  something for everyone. Sling bags in pop colors for the wanderer, large classic totes to fit in work essentials for the one on the move, pretty gajras, potlis, and jewellery rolls for the wedding hopper and bucket bags to carry everywhere. You can also get your hands on our Autumn winter 2016 collection – Raat Rani

Do send us your feedback at sales@puregheedesigns.com
We would like to thank you for having been a part of our journey. We’ve come a long way since we started in 2010 and it’s only because of you.

We hope we've been able to give you a site you'd always want to come back to.

So go ahead, click on the link www.puregheedesigns.com
and explore the world of Pure Ghee!

Thursday, May 19, 2016

5 top picks for your travels from Pure Ghee

Having the right accessories when you travel can make your experiences much more fun. Wear simple basic clothes but make strategic choices for your accessories. Pure ghee's light and bright bags are easy to travel with. Our make up pouch and travel jewelry case keep your accessories organised. The gajra is vesatile and could be styled in different ways making you look like a traveller rather than a tourist. Be glamorous even when you travel!
Here are our top 5 picks from our collection TRAVELER 2016. 

Write in for an e-catalog of our entire collection to sales@puregheedesigns.com

Tuesday, August 25, 2015

Of rag dolls, jugalbandi and making unique hand crafted toys

The Delhi boy and girl made by Madhubani artists
I spent the last week at Asian Heritage foundation conductng a Jugalbandi workshop on making rag dolls. It was organised by Jiyo an intiative of AHF for the world bank
"Jugalbandi is a performance in Indian classical music, especially the Hindustani classical music, that features a duet of two solo musicians. The word jugalbandi means, literally, "entwined twins."

The aim of the workshop was to to bring together craftspeople from different disciplines and get them to share their skills and learn from each other. This is the reason it was called a “Jugalbandi” workshop.
The area of product development was doll making from waste fabrics. 

The raw form made by the Kathputli artisan
 The artisan groups involved were women from Jhabua in Madhya Pradesh. Their main occupation was farming and rearing a  rear breed of chicken called Kadaknath. They learned the skill of doll making to supplement their income.
We had Babita Devi and Narmada Devi from Mithila, Bihar both accomplished painters who were looking for new products to make.
Rajesh and his father are Kathputhli artisits from Shadipur depot. When they came for the workshop they did not know what they would do.
Sheela Chowdhory, an accomplished doll maker who has been making dolls from waste for over 20 years.

The first first day were uncomfortable as we did not know how to find common ground and what to make. As a warm up we started with drawing. We then tried to animate the drawings into 3D forms using cloth and other waste.  Among other things we made a Khajur tree, a lion, a peacock, Ravan and a pigeon!

Thinking before we draw!
A drawing made by one of the participants
The Madhubani artists painted on 3D fish and also soft dolls in abstract forms.
The Kathputli artisits struggled to make new forms. All they wanted to make was elephant, horse and camel. They experimented with new cloth and trims. With bold colours and prints.

Soft toys painted by Madhubani artists

Babita devi painting a self portrait

The Kathputli artisan

The ladies from Jhabua benefitted the most. They learnt to paint from the Madhubani artisits and they learnt to construct 3D forms from the Kathputli artist. We spoke about festivals and rituals and even had a Bhil Wedding of the dolls made during the workshop. (the video below takes time to upload)

Bhil wedding

Towards the end we had some exceptional products like the dinosaur made by the kathputli artist. The women from Jhabua made dolls inspired by real people. Each one unique.

The Aditi doll inspired by me made by Kina Domar

Rag dolls reperesenting people in the workshop
Participants of the Jugalbandi workshop
The idea of empowering women and finding ways to use waste creatively is at the heart of what we do at Pure Ghee Designs. And the workshop tied in well with our core values. We will keep you posted on how we use our learnings from the workshop in our design and process at Pure Ghee Designs.