Tuesday, September 4, 2012

The new HOBO


How do we design new shapes for our bags?

Sometimes its inspired from travel, architecture etc. A lot of times it is based on customer feedback.

My mother really liked the bags i made but she does not use large bags.
She wanted a work bag in a medium size. she also requested for a single strap as she found it more comfortable.

Working on these guidelines i started sketching and many iterations and prototypes later the HOBO joined Pure Ghee list of bags. You can visit our face book page to view the various fabrics it is offered in this season.

The first piece was sent to my mother, she loved it but handed me a few more suggestions. An opportunity for a new shape :)

Would love to know what you think.

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